For football fans, men are just "kids" who never really grew up — loud, emotional, restless, indulgent, and hilariously unpredictable. As the Euro 2021 tournament approaches, that inner child starts to take over more and more, overwhelming the adult side of every guy.

We’ll tap into this humorous transformation to dramatize the long, almost unbearable wait football fans have endured. K+ will be the channel that finally ends the drought — bringing Euro 2021 to fans with a fun, lighthearted TVC that celebrates the return of football and the return of the fanboys within.